Using a Behaviour Change Analysis to design your theory of change

Consider these steps to clearly define and target the behaviours your programme is intending to change:

1. Identify the specific behaviour(s) of specific actors you are trying to promote or discourage.
2. Understand the main drivers of the behaviour(s) in the specific context.
3. Design activities to address the drivers of the identified behaviour(s).
4. Include strategies to reinforce and embed behaviour change(s).
5. Monitor if and how the intervention(s) lead(s) to the desired behaviour change(s).

For detailed guidance on following these steps, please see this brief.